Hello, Operator: OpenAI has launched Operator, the company’s first foray into agentic AI, the use of AI "agents" to take control of a web browser to independently carry out a range of tasks — from managing mundane data collection activities to booking travel.
Shared experiences: This agentic evolution has inevitably sparked debate about the future of CX under a new paradigm where man and machine share the cyber steering wheel. Businesses will need to design experiences that prioritize seamless collaboration with AI "visitors" alongside human users, and solve for the needs of both.
AI’s third wave: The arrival of agentic AI has been described by Salesforce CEO Marc Benioff as a step-change technology. "First came predictive models that analyze data. Next came generative AI, driven by deep-learning models like ChatGPT. Now, we are experiencing a third wave — one defined by intelligent agents that can autonomously handle complex tasks."
