As the U.S. signals a potential shift toward pro-crypto policies under Trump’s leadership, the blockchain industry is poised to finally become mainstream. If crypto is to succeed on a larger scale, it needs a customer-facing infrastructure that’s accessible, scalable, and user-friendly.
Pro-crypto momentum: "Some people feel that this is very pro-crypto for the first time in the United States. A lot of other countries have been pro-crypto for a long time," says Amy Hyatt, Head of Customer Success at QuickNode. "There could be positive crypto regulations and support that will bring more opportunity and more companies, more stablecoins to the United States."
QuickNode, a leading blockchain infrastructure provider, is preparing to meet the challenge of widespread crypto adoption by analyzing their own customer success framework for its accessibility and ease of use. Countries like Switzerland and Singapore are known for their crypto-friendly regulations, but recent developments suggest the United States might be catching up.
Customer success at scale: QuickNode’s approach to customer success centers on understanding the needs of a user base that may fall outside of your typical crypto investor. The company relies on a combination of advanced data analysis, segmentation, and perception tools to deliver tailored support. Hyatt describes the challenges of measuring satisfaction in the tech-savvy blockchain space:
"In our space, no one is willing to fill out a survey. Absolutely zero. We get about a 2% lift. That is a no-go. I rate success more in a health score that we’ve created than on any sort of survey."
The company also prioritizes segmentation to deliver expertise by vertical. By developing teams that specialize in specific industries, QuickNode ensures its customer success managers can speak the language of their clients, as that is what’s "opening doors" for their team to reach new customers.
